NETWORK SOCIETY: Internet marketing in the network economy –
a rhizome bud of the new work or a signboard inflation?
Andrzej Lemański 1 1 - Uniwersytet w Białymstoku MAeS 2015; 16 (2): ICID: 1172762 Article type: Original article IC™ Value: 3.00
Abstract provided by Publisher
The concept of the rhizome was introduced by Gilles Deleuze and Félix Guattari in 1980 as
part of ongoing discussion about new media. To describe philosophical concept of the rhizome,
one can use the development of internet marketing i.e. electronic and network type
of branch dealing with active adjustment of supply and demand on the markets. Largely,
it influences the awareness of contemporary customer. Careful observers accuse representatives of this booming branch of overproduction of notions. Internet marketing workers unnecessarily describe already existing issues and definitions that have undergone insignificant changes.