This article addresses the challenges associated with contemporary models of the indexing and classification of knowledge. The expansiveness and dissemination of new media, particularly that of the Internet, redefines, in the author’s opinion, key concepts such as knowledge, wisdom, and authority. The author hypothesises that knowledge activity increasingly ceases to be the principal domain of scientists and experts, and proffers a more collective‑type intelligence, as illustrated by the collectively‑created encyclopaedia – Wikipedia. Internet communities depreciate the value of objective knowledge by taking on the social tagging of context themselves. According to the author, these findings lead to the
conclusion that we are moving from an elite, ‘cathedral model’ of knowledge creation, to a ‘bazaar’, in which every voice is important.